IncGamersMMO Weekly 13/10/09: Subscription And Launches
Jeff Hollis is back with another opinion piece looking at failed launches of MMOs. We've asked him to go into marketing, but he's not interested. This is a taster of his popular weekly feature:

"It's not like players aren't looking for something new. If anything, the initial launch figures of several games indicate that players are, in fact, sniffing around for a new MMO. For example, both Conan and Warhammer sold over a million copies of their game early on, only to have their subscription numbers dwindle later. It's rather widely believed that LOTRO, Warhammer, and EVE all boast similar subscription figures, at around 300,000. Of course, hard information on all this is very challenging to come by."